What Is Retargeting And Why Your Business Should Be Using It

What is retargeting? And specifically, why is retargeting warm traffic so critical to your business?

To answer these question, let me share some things we have discovered while talking to other business owners. A lot of business owners right now, feel that their industry it is getting more competitive every single day, and they don’t know what to do about it.

We also found businesses are struggling more today than ever, at making their website more effective in getting more business. And lastly, we found a lot of business owners are stuck, without any real strategy to try and get in front of more potential clients.

Why Is Website Traffic Important?

What’s the number one way to get new business to your site? What is the number one way to get new clients? What’s the number one way to get your business new clients, RIGHT NOW?

Well, the answer is simple. When you need to get more people in front of your products and services, the answer is MORE TRAFFIC.

There are three major ways to get traffic to your website, SEO, PPC, and Display Ads. Now since literally the dawn of the internet, SEO has been the most prominent option. And you are probably familiar with PPC such as Adwords, also very popular but very expensive. And then you have display ads.

Read this for more detailed explanations on the types of website traffic.

Are People Visiting Your Website?

You know people are visiting your website. Your Google stats show them visiting and staying on your site, but they are not converting to leads or customers. They don’t pick up the phone, sign-up for your email list, or contact you.

Is something wrong with your site, or your message?

Probably not.

(Download our FREE report on “HIGH CONVERTING WEBSITES,” if you think your website could use a facelift.)

This is a common traffic problem for many businesses. Statistics show that almost 96% of first-time website visitors don’t take any action. They visit your site, look around, and then leave. You need this traffic to convert to paying customers for your business to succeed, but they don’t stay there long enough.

How do you change this traffic behavior?

So, it’s a very target market, unlike sending out a postcard, right? Have you ever spent thousands and thousands of dollars sending postcards to random homes, not knowing if they need your products and services?

Yet you have people coming to your site every single day, that are your perfect target market. 

We just need to figure out a way to speak to what they’re looking for when they come to your site, and give them a really good reason to contact you. Then, we want to follow up with them when they’re ready to buy.

So is there a way to grab their attention, so they come back and buy later?

Yes there is, and it’s called retargeting.

Using retargeting ads allows you to grab their attention and renew their interest. Retargeting ads allow you to put your message in front of past visitors to your site, even when they aren’t visiting it. Your ads run on websites in your category who are using similar keywords or have similar interests.

Would you like a complete report on website traffic complete with a real life case study? Download our retargeting report to reference later.

Types of Website Visitors

So, let me ask the question to you. Why do the 96% of the visitors not contact you?

Well, we did a lot of research on this, and here’s what we found…

The problem is every visitor IS a potential buyer from today to up to 90 days. So, that’s the maximum within the specific buying cycle for most products and services. But there’s no way of knowing who’s who. If they’re ready to buy today, or 45, or 60, or 90 days from now.

But we do know they fit into 1 of 3 categories.

Category 1 – Bargain Hunters

They came to your site looking for a good deal, and they didn’t find it. So, they bounced. That’s why we created what we call Offer Ads. They showcase a specific offer.

Category 2 – Reputation Valuers

They’re looking for a reputable company. In today’s market, it’s amazing to see that more people look at reviews than they do for good offers. And that’s why you will see that these types of ads convert so well. It’s because most people coming to that site or most people that are looking for that type of service, we’re people that are looking for a reputable company, not the lowest price. And we solved that by creating Reputation ads.

Category 3 – Knows Exactly What They Want

Some people are looking for a very specific product or service. so we created Branding Ads to solve that problem.

See, each visitor is looking for something very specific. And maybe, they’re looking for a good deal with a certain product; or they found the certain product but not a good deal; or maybe they’re looking for a reputable company that’s got a good deal. But maybe it could be a combination of these three.

These are some of the main reasons why people DO NOT contact you. If we’re not speaking their language when they come to the site, they end up leaving the site.

The P3 Marketing Strategy Retargeting Secret

So, here’s the secret that your competition doesn’t know yet. You can literally 10X your results if you retarget each visitor for 90 days and switch up the messaging to speak their language. This helps get rid of what is called Banner Blindness.

Now, we’ve spoken to a lot of businesses that have done retargeting and it has not been effective. Why?

Well, they’ve used only 1 message for the whole year. And what happens is after 1, or 2 or 3 times of seeing the ad, people develop what we call “Banner Blindness”, where they no longer see the ad anymore. So, it’s absolutely ineffective.

Fight the good fight against banner blindness with our 10X Retargeting Strategy.Click to Tweet

Our P3 Secret Solution

We’ve solved this entire problem with our proprietary program called The 10x Retargeting Funnel.

See, we know that there’s only 72 hours when someone comes to your site when they’re in buying mode to get their attention. So, we created a really good discount offer ad for them. And then after 72 hours, we show them what a reputable company you are. And then 72 hours later, we give them another offer, and another different opportunity for them to engage with you.

If that doesn’t get them, then we show them your reputation again. But then we realized that maybe they’re looking for a specific product or service that wasn’t easily found on your site. So, we want to show them other services, to let them know that you’re not a one-trick pony. You’re a company that can offer different levels of service and different levels of products.

And then day 25 we do the same thing; day 30; day 45; and day 60; day 75; day 90.

So, this is our proprietary 10x retargeting funnel. Hitting the messaging that those prospects are looking for, at the perfect time that they’re looking for it. So that, you stay top of mind. And more importantly, they see you as the company to do business with.

How Do Retargeting Ads Work?

It all starts with a cookie. You add a retargeting code to your website which adds a simple retargeting cookie to the web browser of your site’s visitors. These cookies help you build a retargeting list. Once your list reaches 100 unique visitors, you can start using retargeting to put your message in front of past site visitors.

Here is how the sequence goes. A potential customer visits your site. The retargeting cookie is added to their browser. You create retargeting ads. When they visit similar websites, they see an advertisement for your website and can click it to return to your site. Does that make sense?

Let’s examine a real-world example. A prospective home buyer visits the home listings on your real estate website. They spend some time browsing the selections. Like 96% of all other people, they leave your site without contacting you. You could have lost an opportunity to make a sale, but not with retargeting. Since your site placed a retargeting cookie in their browser, you can remind them about your business and homes you have for sale. You make it easy for them to do business with you.

Why Are Retargeting Ads Important For Your Business?

You probably already use follow-up phone calls, follow-up email, and other methods to stay in contact with clients. Retargeting is a follow-up for visitors to your website, a very simple concept. There are three primary reasons you should use them:

1. Stay Engaged With Warm Prospects

Retargeting allows you to stay engaged with prospects who just visited your website. They are interested now. By keeping your business at the forefront of their mind, you have more opportunity to make a sale. This is essential in highly competitive businesses, where keeping your business name first in their minds can mean the difference from making a sale, or not.

2. Increase Returning Website Traffic

Have you ever said, “I want fewer visitors to my website?” No, you didn’t. You want increased traffic, especially traffic which is already interested in doing business with you. Retargeting provides another way for visitors to find your site again, even if they don’t do another search. Your retargeting ads give them a quick reminder and may lead them to say, “That’s right, that is the company who had the great offer!”

3. Lower Cost Advertising With Higher Rewards

Here is the shocking fact! In most cases, the cost of getting a click (CPC) for a retargeting ad is cheaper than standard search ads. In some competitive industries, the cost per click for search ads can cost $20, $40, $60 or more. The cost of retargeting ads can be as low as $1 per click for the same audience.

The advantage is even greater. You are getting clicks from a previous visitor to your site who you know is already interested. They are easier to convert. You are getting highly targeted leads for your business at 5% of the cost of standard search engine ads. Your return on investment is higher.

What Real Retargeting Numbers Can Look Like…

Let’s use some real life numbers from a local spa business. Follow along and plug in your own numbers as we go. So first, how many website visitors do you get every month?  Now, I realize you may not know the exact number. But if you have to guess how many do you think?

For our spa example, we are going to use the conservative number of 500 visitors a month.

Next, what’s the average yearly revenue per customer?

Our research shows the average client is about $1200 in spas and similar businesses?

If we were able to follow up with the 96% of website visitors that aren’t contacting you. And, if 500 people come to your website, that means about 480 people aren’t contacting you each month.

But what if we were able to follow up with those 480 people? How many of those people do you think we could get back to your website if we followed them for the next month, or 2 months, or 3 months?

And think very minimalistic. How many do you think?

With our spa client, on the low side we can end up getting a minimum of 5 or 6, and they become new clients. That’s $6,000 a month in extra business. And we can do that each and every month. That’s an extra $72,000 per year just from retargeting.

How much more per month could you bring in per month? Per year?

So, what we’re doing is putting ads on sites, and then redirecting them back to your website.

Why Haven’t I Heard of Retargeting Yet

So, with the 10X retargeting funnel, can you see how this is different from what you are currently doing? And more importantly, what your competition is doing?

Can you see how we’re hitting different interests over a 90-day buying period, to be able to bring more people back and keep you in front of prospects?

Well, here’s one of the reasons why most businesses never do this strategies. Because up until now, it’s really only been reserved for the top tier companies, like Fortune 1000 companies.

And here’s why….

Market your business like the big dogs with our 10X Retargeting Program!Click to Tweet

To be able to create just the ads, effectively, with all the different sizes, and the design, and then the re-designing. Each ad set is about $700. So when you think of creating 10 ad sets, that’s $7000 just to start.

And then when you think of setting up 10 campaigns, with an average cost of $300 per campaign, that’s another $3000. So, just to start, most business would start paying $10,000, just to set up a campaign like this.

And we hadn’t even spent a dime on ad placement yet.

This is why most businesses, including your competition would never do these strategies.

Well, we have great news!

We just released a beta retargeting program that allows companies to retarget for less than the cost of a postcard. Click here for more information on our Beta Retargeting Program with limited time pricing.

How P3’s 10X Retargeting Program is Different From Facebook Retargeting?

P3’s 10X Retargeting Program goes above and beyond the simple Facebook retargeting that many businesses including your competition is doing. Let’s face it, there is more to the world than Facebook.

Using retargeting ads as part of your paid advertising campaigns will keep your business at the forefront of hot prospects. Therefore it is a simple method to increase your sales and improve brand recognition in your market.

With our strategies, we go out into the online world and place your ads for your target to see. We are not limited to Facebook alone. If your target audience is online, we can get ads in front of them, from CNN, ESPN, Pandora and so many more.

So why limit yourself to only platform when your ads could be everywhere.

It just doesn’t make sense.

Take Action

One thing we know for sure is that there are people showing up on your site every single day. And 96% of them are not contacting you.

We are offering to put this entire process together for you for less than what it costs to send out a postcard. Now, remember just to create a postcard and send it out to ONE zip code would cost thousands and thousands of dollars, without any real clarity on who the target market is or if they’re really interested in your products and services or not.

CLAIM YOUR SPOT NOW

We have a solution to capture 100% of your website visitors and turn them into customers, an it’s the 10X retargeting strategy. This offer is available for a limited time and at any time we can shut it down.

So if you’re looking to get more opportunities onto your website and more opportunity about getting your products and services in front of more people, then I strongly suggest that you take your spot in our 10X retargeting strategy funnel.

More Information About the 10X Retargeting Beta Program

If you still have questions about our 10 retargeting strategy, or are still wondering what is retargeting, please email us your questions info@p3marketingstrategies.com

or set up your free 30 minute consultation.

 

The post What Is Retargeting And Why Your Business Should Be Using It appeared first on P3 Knowledge Lab.

Source: http://p3knowledgelab.com/what-is-retargeting/

9 Tips for Providing Excellent Customer Service

Have you ever had a horrible experience at a big box store? You’d love to leave a bad review but know that it probably won’t change anything. Luckily you’re not a big box store, so here are 9 tips for providing excellent customer service.

At the End of The Day, It’s All About Your Customer Service

The sad fact of the business world today is that businesses are failing when it comes to good customer service. One of the reasons smaller, more exclusive businesses do well today is that they are able to provide specialized customer care on a more one-on-one basis.

The sad fact of the business world today is that businesses are failing when it comes to good customer service.Click to Tweet

The good news for you as a small business owner, is that this makes it easier for you to stand out by providing top notch customer service. After all, it truly is all about your customers at the end of the day.

Tip 1 – Keeping a Customer is Cheaper Than Acquiring a New One

Do you know how much is costs to acquire a new customer? It can be quite expensive. You have to first attract them via ads, social media, freebies, and other methods, none of which are cheap. Then you have to educate them on your services and authority. Once you have drawn the customer in, it is much cheaper just to keep them happy vs constantly looking for new ones.

Interaction is Your Connection to the Customer

You have a vital connection point with your customers while providing customer service, be sure to use it to your advantage. You have to consider them in everything you do, from designing your main products or services, to your return policy, even when you design a FAQ. Just by cultivating a connection to your customer even on a transactional basis, you can gain amazing insight into the rest of your target audience.

Great Customer Service Equals Happy Customers

If you are able to hire customer service professionals, be sure to give them a lot of leeway to get the job done. When your goal is honestly to make customers happy, let them make customers happy and don’t hold them back. Remember that you cannot please everyone every single time, but that you can try to please your customers.

Tip 2 – Happy Customers Make for Responsive Referrals

Are you looking to grow your business? Acquiring more customers is how it is done. If you want more customers, one of the best ways to get them is by having your happy customers tell their friends and family about you. Word of mouth marketing is so powerful now that we gave it a whole new name – influencer marketing. This is the whole premise around the success of Instagram.

Customers Value Good Customer Care

All customers want to be treated fairly. Your real customers who value the service or product you offer will not actually want more than is fair from you. That is often a concern with business owners, but if you have a very generous return policy and assistance policy, you will find that you don’t have to use it often. When you have designed products and services with the customer in mind, this is easier than you might think.

Customers Come First

If you put your customers first in all aspects of your business from the most mundane to the specific, you’ll create better products and services, and you’ll develop a more exclusive high-priced brand.

This develops loyal customers who are happy to share their experiences with their friends and family. After all, at the end of the day, it really is all about the customer. Don’t let anyone else tell you differently.

All Good Customer Relationships Start With Good Communication

Yes it’s true, communication is key, in your personal life as well as business. Without excellent communication, any relationship will suffer, so your relationship with your customers is no different. However, how you chose to communicate with your customers is different than how you would communicate with a friend, but should it be really? Let’s look at the different ways you can communicate better with your customers.

Tip 3 – Your First Impression Counts

In many ways, great customer service is your first line of defense. Even if your customers never encounter people and only order online, your automated transactional emails, the way your website looks, and how the checkout works is all part of the overall customer service your customer’s experience. If you can make the first impression feel good, that’ll stick with them.

Keep Your Mouth Shut and Listen More Than You Talk

You have two ears and only one mouth; listen twice as much as you talk. Also, ask good questions that provide the right answers to help you make better choices. Often, a customer who is complaining about something will tell you how to resolve it themselves if you just listen carefully. Then you can literally give them what they want and make them happy once more.

KISS: Keep It Simple Sweetie

Don’t frustrate your customers by making things hard. Whether the need help, want to contact you, or have a question, it should be simple for them to find the answers they seek. If you put too many requirements on the transactions, reading the convoluted information will cause them to have a bad view of your customer service – even if they didn’t need it.

Provide an Online Searchable FAQ

Leveraging content like this to provide information to your customers and would-be customers is another way to provide excellent customer service, a great experience, and boost search engine optimization all at the same time. One of the best types of content is user-generated content so you can even open the FAQ to comments if you desire. When formulating your FAQ section, go through customer’s commonly asked questions, or ask them on social media.

Tip 4 – Create an Open-Door Policy

Make sure that your customers know from your transactional emails, social media posts, blog posts, FAQs and any means you use to communicate with them that you are always there to resolve problems. They need to know that you are there to help make the product or service work better for them.

Allow Personal Escalation for Issues

Even if you have hired someone for customer service, make it very easy for your customers to get in touch with you or a manager directly. Most phone systems or ticketing systems have an option for customers to escalate an issue to a manager or someone higher. Just by giving them the power to do that when they want to is going to make them feel powerful – even if they never use it.

Be Happy, Use Positive Words

When you are dealing with customers, the words you use, whether spoken or in writing, should always be positive. Instead of telling them no, find a way to say the same thing while saying yes. When you do that, they won’t get as defensive – even if you are ultimately not giving them exactly what they want. Thus letting them down easier with less rejection.

Tip 5 – Always Study Your Ideal Customer

Learning about your ideal customer and what keeps them up at night regarding your niche and their life is a good way to ensure that you always stay one step ahead of your customers. By always studying your ideal customer, you can provide great customer service that puts your company over the edge automatically.

Using the right words for the right audience to convey just the right message in the right place at the right time can take practice.

Has your business grown?

If you are not sure how to go about providing the best possible customer care for your size of business, you may want to consider contracting with a customer service virtual assistant to do it for you. Not only will this lighten your workload, but you know that your customers will be in good hands.

Stand Out Among A Crowd – Why Having Excellent Customer Service is No Longer Enough

Things have changed. One thing we’ve learned in the last few years about customers is that if they are not satisfied, they will find an alternative. This is especially true of any business that deals in commodities.
You may not think that your service or product is a commodity, but your customers just might. If that is the case, you need to find a way to stand out. One way to do that today is by providing superior top-notch, customer-centric customer service.

Tip 6 – To Create Raving Fans, You Just Need More You

There is a lot of competition out there. Most consumers don’t have any loyalty to a company that they spend money with. They are loyal to people though, so if you can humanize yourself, you’ll go beyond customer retention toward fan making.

Show What Differentiates You from the Competition

If you want to stand out from the competition, get your customers to take a picture of something you did for them that was nice and stood out. For example, Chewy.com is well known for providing amazing customer care if someone’s pet passes away or gets sick. It’s these extra touches that are appreciated, and it shows in how it’s shared and can even go viral.

Everyone, and We Mean Everyone is Looking for a Better Deal

Let’s face it, life is expensive these days. Even the people making good salaries cannot afford to pay for the basics due to high rent and medical insurance costs. Therefore, if two products are relatively the same, but the customer service is outstanding for one business and not the other, customers will always choose the one who treats them well. There is no reason for them not to now.

Tip 7 – Give Your Customers an Experience to Talk About

Many people today talk about having more experiences over stuff. If you can make the stuff you sell an experience for your customers, you’re going to blast past good customer service and into greatness fast.
For all these reasons, just good customer service is not enough anymore to have a successful business.

Your Business Need Social Media Moments

When you provide outstanding customer service that wows customers enough to talk about it on social media, it can go viral. This can provide the all-important social media moments for your business that gets attention and helps calm the fears of new customers. Some brick and mortar businesses are setting up “Social Media Corners” just for picture taking. Everyone want their perfect Instagram picture.

Shine Like a Star Among the Big Boys

I would love to say that every business out there is providing amazing customer care and that is the reason you must step up your game. Sadly, as you know, big corporations often don’t seem to care at all about their customers or their experiences. Happily, this gives you as a small business owner a way to stand out and show that you can provide your customers with a truly special experience.

Discover the Benefits of Having Raving Fans

What is your follower count? When you are actively trying to get more followers on any of the social media platforms or on your email lists, it pays to consider the benefits of surrounding yourself with happy raving fan, followers, and subscribers. This is much more beneficial than only looking for new followers and fans. When you have happy fans, your benefits will become clear very quickly.

Tip 8 – Fans Spread the Word Energetically

Your happy fans will wait with excitement for your newest offers, tell everyone about it, share your services and write great reviews. They love being part of the in crowd and will volunteer their time and social media space freely to help new people in your groups. They love telling people how great you (and your products or services) are and feel really good about spreading the word.

This is the perfect time to ask them to give you a review. Download our FREE report on how to earn a 5 star reputation online here.

Fans Provide Social Proof Authentically

The more fans you have commenting and engaging with you on social media as well as following you, the more “social proof” you have to show new customers. Social proof just means that if others like you, the new perspective customer might like you too.

For example, if I see that my cousin Jennifer likes that new local hair salon, it’s going to provide a lot more proof than anything a stranger can say – but say 5,000 strangers giving the salon a thumbs up, that will make a difference.

The more fans you have commenting and engaging with you on social media as well as following you, the more “social proof” you have to show new customers.Click to Tweet

Fans Become Repeat Buyers

People who are fans of something are more likely to buy everything that that you come out with. Think about a famous book series, movie series, or games – people wait for days in line to get the newest hot thing. If you are able to create something amazing and your customers love you so much that they’ll wait in line to get the next level, you’ve done great creating fans.

Tip 9 – Fans Tell Your Story for You

When you have fans following you, they will tell your brand story for you by telling their story. They’ll tell people who come to your Facebook groups and pages how great your products or services are and you won’t even have to say much at all. They do the work for you, often for free. And as a business owner we always like free.

Fans Help Your Other Customers for Free

Online groups and forums are a good example of fans helping other customers. Even a good Twitter thread will demonstrate the group mind of a true fan today. When a true fan sees a customer have issues and you’ve not had time to answer, they’ll step up to help them out. This is going to make new customers walk away happier and as new fans, too. And the cycle continues.

Fans Helps Build Your Credibility

How would you like to go to your Facebook page or group and see nothing but happy fans conversing, sharing stories about your brand, and anticipating your next offer?

The more loyal fans that you and your business have, the more others will see you as credible place to do business with. Your trustworthiness goes up as more people interact positively with you in a public setting. When you provide such amazing results that you generate fan-like behavior, it’ll get even better for your business.

More Happy Fans Translates to More Website Traffic

Naturally, when your content, services and/or products are focused on your customers, you’ll automatically end up generating more traffic to your website. But your fans will generate traffic too, due to the user-generated content they’ll leave as comments. These comments, reviews, and praise will be picked up by search engines and help you get even more traffic. Currently, this is one of the best ways to boost your website SEO.

Your Product Looks More Exciting Through Your Fan’s Eyes

How long have you been in business? At some point all business owners build up a tolerance to their own awesomeness. You are talking about and building your products and services every day. You may be too close to it to see what an amazing thing you’re providing to your customers.

Lucky for you, your happy dedicated fans are not going to be shy about stating it. When you see what they say, you can use that in your sales pages to reach more people who will become raving fans.

The best way to get more raving fans is to provide better customer care, create the best products and most useful services for them. Then those fans can talk about everything openly. And don’t forget to encourage your customers to talk about you.

Encourage everyone to be open, and go out of your way to give your customers what they want and need. In fact, when you always make it all about them, you and your business will discover the benefits of having raving happy fans.  So our tips for providing excellent customer service will go a long way.

Bonus Tips for Providing Excellent Customer Service: 3 Easy Ways to Exceed Your Customer Service Expectations

One way to make your customers loyal to you is to work on exceeding their expectations in all that you do. Consider for one moment that your customer service, at least good customer service, is an expectation that you must meet to stay in business. However, to really have a successful business, you need to take your customer service experiences up a notch and really wow them. Let’s look at three fun ways to exceed your customer’s expectations that you can easily put into effect.

1. Create An Effective Follow-Up Autoresponder Email Sequence That Thrills Your Customers

This idea can work for many different types of products or services. Set up the after-purchase autoresponder to go out after enough time has passed for your customer to use the product. Then send tips and suggestions during that time to make it work better for them. This will help ensure they are using the product to its fullest.

For example, on day two after a customer gets their hair dyed, you might send them an email with links to your blog about caring for dyed hair. Next you might mention some products that extend the life of their color. Last you could send a reminder when it’s time to recolor their hair.

2. Provide Your Customers with An Unannounced Bonus

When you create an amazing product of some kind, it’s exciting just to tell everyone everything about it right away. You want customers to share in your excitement. However, you can really thrill your customers more if you keep some things a secret. Saving something for only those who have purchased your product leads to exclusivity and promotes social sharing.

This can be easy for your business if you have a consumable business. For example, you can provide free samples or discounts for future orders. But what can you do if you have created a digital product? One idea it to provide more content that helps them use the original product for free. Point it out in the folder, but don’t point it out on the sales page so that it is not expected.

3. Don’t Forget That Special Personal Touch

We all like to feel special. Something as simple as packaging can send some customers right over the edge in their appreciation. For example, if you’re a book author, what if you included a special bookmark for every single order from your website?

If you are a gift store, offering to gift wrap special purchase can make them feel appreciated. Everyone likes unwrapping a present, even if they bought it themselves. If you’re a coach, you might sneak in an extra monthly group call or do a surprise live event in the middle of a six-week coaching program.

You just need to use your imagination to come up with something that fits the product or service you have just sold them, and will make them feel super special getting it.

In Closing, Excellent Customer Service is a Must

So whether you have a new business, or have been in business since he use if yellow pages, your customers are important. These tips providing excellent customer service can certain help grow your business.

Honestly it doesn’t take much to stand out just a little bit. All you must do is put yourself in your customer’s shoes, and think about what would make you feel special. If you can think about your customer avatar and feel empathy for them, you can likely come up with a few ways to exceed their expectations, too.

Once you are able to consistently exceed their expectations, your super fans will start to emerge. Try to use these super fans to cultivate good word of mouth marketing and you will watch your business grow.
If you are providing stellar customer service, a great online reputation should follow. At P3 Marketing Strategies we are experts in marketing your great reputation. To get help with marketing your great 5 star reputation, give us a call.

The post 9 Tips for Providing Excellent Customer Service appeared first on P3 Knowledge Lab.

Source: http://p3knowledgelab.com/9-tips-for-providing-excellent-customer-service/

Create Your Short Name for Your Google My Business Listing

Google My Business recently rolled out a feature to let businesses create a short name and short URL. This new feature is designed to finally give Google My Business accounts a simple way to make their profile on Google Business more accessible to potential customers. 

Businesses can now use this short URL on materials like business cards, websites, social media, brochures, etc, in order to help customers easily find the business and leave reviews, get directions, access contact information, photos, videos, and more.

Once you create your short name, the URL format will be g.page[yourcustomname]. There is a five character requirement for the name. Then when users navigate to the short URL, they will be taken to the Google business listing in Google Maps.

So What is a Short Name?

A short name is the unique shorter name that Google uses to represent your business name, brand, location and description. For example, you can use your business name with your location like your city, state or neighborhood. For P3 Marketing Strategies, we just used @P3Marketing to keep it short. We also didn’t add a city location because we serve clients nationwide.

So Who Can Get a Short Name?

Any business with a verified listing in Google My Business can create a custom or short name. Keep in mind, Google rolls features out slowly so if you don’t have it yet, you will soon.

Don’t forget to create you Google short name!! Get yours before it’s taken. Discover how here…Click to Tweet

So How Do I Get My Short Name?

First, this will be easiest from your desktop computer. Sign in to your Google My Business account, then select the location you want to work on. (You may only have one and that is okay.) From the left hand side menu, you can click the “Info” tab and then “Add profile short name.” From there, you can enter your short name with no less than five characters and no more than 32 characters. After applying, your short name will show as “Pending.” When it’s ready and Google approved, the short URL will show on your Business Profile.

Though slightly more difficult, it can be done from your mobile device. Open the Google My Business app, select “Profile” and then “Add profile short name.” Simply save the changes and your short name will show again as “Pending” until it’s Google approved and ready to show.

So What Does It Looks Like?

Below is the Google My Business profile screen for P3 Marketing Strategies:

So Why Should I Care?

The smart businesses use Google Maps to help their customers find them, learn more about their business, and read their reviews. The next time a customer calls your business, you can direct them to your g.page.[yourshortname] – making it much easier for people to learn about you and leave reviews on Google.

So What If I Need Help?

One of the services we offer at P3 Marketing Strategies is management of your Google My Business listing. Our one time service includes a complete optimization of your profile for the most exposure. Our monthly service includes the initial optimization plus monthly maintenance services to keep it optimized and bringing in customers with new photos, reviews, and posts.

To find out more, you can email us at info@p3marketingstrategies.com for more information about our Google My Business services.

 

The post Create Your Short Name for Your Google My Business Listing appeared first on P3 Knowledge Lab.

Source: http://p3knowledgelab.com/create-your-short-name-for-your-google-my-business-listing/

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Source: http://p3marketingstrategies.com/2017/07/19/hello-world/

P3 Marketing Strategies

P3 Marketing Strategies

PO Box 5136
Pasadena, TX 77508

(281) 639-5464

P3 Marketing Strategies, headed by Tarrah Wright-Palmer, is themarketing expert in Houston. An innovative and inventive company that uses a business’ online presence to their greatest advantage, however that may be.

http://p3marketingstrategies.com/

Contact P3 Marketing Strategies

P3 Marketing Strategies

PO Box 5136
Pasadena, TX 77508

(281) 639-5464

P3 Marketing Strategies, headed by Tarrah Wright-Palmer, is themarketing expert in Houston. An innovative and inventive company that uses a business’ online presence to their greatest advantage, however that may be.

http://p3marketingstrategies.com/

P3 Marketing Strategies

PO Box 5136
Pasadena, TX 77508

P3 Marketing Strategies

P3 Marketing Strategies

PO Box 5136
Pasadena, TX 77508

(281) 639-5464

P3 Marketing Strategies, headed by Tarrah Wright-Palmer, is themarketing expert in Houston. An innovative and inventive company that uses a business’ online presence to their greatest advantage, however that may be.

http://p3marketingstrategies.com/